Chelino Platinum

Welcome to the Chelino Platinum Collection. A division and brand of South Africa’s  Chelino Baby, Chelino Platinum products are  perfectly made for moms and their babies, offering the only the best quality, style and comfort that is convenient and practical for moms busy lifestyle. 
Chelino Platinum products are designed in Spain, with hand-picked fabrics that is perfectly matched with each collection. 
Our promise is to maintain the best quality of product, design and innovation for the modern mom.


Situated in Johannesburg, Chelino Platinum is a division of Anchor International and has a world-class distribution centre, securely managed and operated. Chelino has a large showroom on-site that showcases the vast range and various colors available and is able to custom make large orders to suit client’s needs. Chelino is owned and operated by the Essa Brothers, the strong sense of family and strict ethical codes of operation that started the business in 1995 continue today with over 50 staff assisting in the growth of the brand.
Chelino is proud of the quality of all their products and ensure that all items have been tested to the highest standards, with imports tested in European and carry the latest ECE approvals.